How can I generate engagement with the brand?

Engagement is commitment and trust between the audience and the brand. In the online world, this word is frequently used about the interactions that take place between the followers and the brand's social media profiles but the scope is much bigger than that. Generally speaking, you can create engagement through any channel, online and offline, and it's part of a relationship marketing strategy.

Which promotional actions can help maintain and increase engagement?

There are many actions that help maintain and increase engagement with the brand. From social media giveaways and contests, to multi-channel actions and promotions centered around the users to increase customer loyalty.

Which solutions does Easypromos offer to increase the engagement with the brand?

The Easypromos platform offers several different solutions to work on the engagement with the brand: Gamification, brand visibility, data collection for email marketing, product promotion and UGC collection.

Engagement solutions

The Easypromos apps and tools enable you to generate engagement with your online and offline communities. We empower your marketing team to successfully execute your relationship marketing strategies.

Gamification solutions

Create interactive campaigns which entertain and challenge your audience. Attract new leads and encourage them to engage with your brand.

Data Collection Solutions

Capture contact information from users, and get consent to follow up with lead nurturing campaigns. Grow your email lists and CRM, and enable more automated campaigns.

Brand Awareness Solutions

Run campaigns which increase your brand visibility, brand recognition and brand reach. Design your strategy for social media, email, or any other digital channel.

Customer Loyalty Solutions

Maintain and strengthen consumer relationships with your brand. Run campaigns which reward their brand loyalty and engagement.

Product Promotion Solutions

Promote a product or service with apps which encourage consumer participation. Every interaction helps to grow your reach online and on social media.

User Generated Content Solutions

Collect branded UGC and use it in your marketing campaigns to increase customer loyalty and trust towards your brand. Incentivize the participation to encourage more users to share their pictures, videos and texts.

Today, the relationship between consumers and your brand can be approached in a whole range of different ways. It's about more than "like and subscribe". An individual's commitment to your brand is shown in every different interaction: following, commenting, sharing, playing, joining email lists, uploading user-generated content, and more.

You can choose from a range of engagement strategies, according to your marketing objectives. But every strategy depends on first getting the user's attention, and then creating a positive connection between the user and the brand.

Engagement from your online community is a strong indicator of some hard-to-measure concepts - such as brand image, public awareness, target market, or the success of a product launch. An active, engaged community brings a lot of value to the brand at its heart. And we're not talking about the community built by a single campaign; we're talking about a community that grows over time, which shares values with the brand, and which is built on emotional connections.

Frequently asked questions about engagement solutions

How can I generate engagement with the brand?

Engagement is commitment and trust between the audience and the brand. In the online world, this word is frequently used about the interactions that take place between the followers and the brand's social media profiles but the scope is much bigger than that. Generally speaking, you can create engagement through any channel, online and offline, and it's part of a relationship marketing strategy.
Which promotional actions can help maintain and increase engagement?

There are many actions that help maintain and increase engagement with the brand. From social media giveaways and contests, to multi-channel actions and promotions centered around the users to increase customer loyalty.
Which solutions does Easypromos offer to increase the engagement with the brand?

The Easypromos platform offers several different solutions to work on the engagement with the brand: Gamification, brand visibility, data collection for email marketing, product promotion and UGC collection.